Imad El FayThe eCommerce evolutionThe historical challenges of eCommerce and how companies overcame them7 min read·Jun 16, 2021----
Imad El FayeCommerce insights: How to select the right productProduct selection framework7 min read·May 25, 2021----
Imad El FayThe future of influencers: Individual tokenizationA story of creators, entrepreneurs, and individual IPOs9 min read·May 15, 2021----
Imad El FayeCommerce insights: How to build a business planeCommerce finance: A simple template9 min read·Apr 12, 2021--12--12
Imad El FayeCommerce insights: How to validate your business ideaA few simple tests to validate your idea5 min read·Apr 4, 2021----
Imad El FayinNerd For TechHow NFTs will change the way we workNFTs and the rise of the collaboration economy9 min read·Mar 31, 2021--1--1
Imad El FayThe fate of restaurants in the food delivery eraA restaurant’s guide to navigating innovation in the industry8 min read·Mar 18, 2021----
Imad El FayHow the Middle East’s Spotify went publicA story of SPACs, PIPEs, and dual-engine flywheels9 min read·Mar 17, 2021----
Imad El FayWhat Next for ‘Buy Now, Pay Later’ Companies?Overview, economics and predictions for the sector7 min read·Feb 15, 2021--1--1
Imad El FayEconomics of Food Delivery businessesA breakdown’s of the industry’s dynamics in MENA8 min read·Feb 8, 2021----